St. Tropez, France
Role: Director of Operations | Exhibition Designer
The first edition of ART Pampalonne's idea was to create an elegant and exceptional blue-chip gallery experience to enjoy art all while surrounded by the vineyards of Pampalonne located in the south of France. Without losing sight of the key principle, which is that the architecture should never try to compete with the art, we built a modest 30,000 sf pavilion on a lot neighboring the busy Nikki Beach club in St. Tropez. The art is the main attraction.
It was an opportunity to be the main event and capture the high-end art market audience. The floor plan had generous booth space creating an extensive experience full of light and moments for sculpture to prominently interact with guests.